After 4 weeks and over 20 panels involving more than 50 judges we now have our shortlist of finalists across our 26 Star Awards.
All those on with an entry on this list should be very proud of there achievements as there were a record number of entries and the standard is getting higher each year.
The winners will be announced at the Star Awards Dinner on Friday the 29 May at the Old Fruitmarket, Glasgow.
| Category |
|
| Strategic Excellence Awards |
|
| Brand Development |
Family
How we got from Lauder to Carnegie via the risky route |
| |
Maxxium UK
Sourz: Add Some Zing |
| |
Merle Agency
Pick up the purple: helping the nation get healthier |
| |
Newtomorrow Ltd
New Tomorrow - a case study in a 'business to business' company launching a 'business to consumer' brand |
| |
ScottishPower
ScottishPower Marketing: Rising to the Challenge of 2008 |
| |
|
| International Marketing |
Ignition Marketing
Edrington Cathedrals |
| |
VisitScotland
How the FatBoy helped VisitScotland deliver a lean & mean advertising campaign |
| |
|
| Internal Marketing |
Business Stream
Getting from Good to Great |
| |
Edrington Group
Highland Park - Boot Camp Training |
| |
|
| Marketing Capabilities |
Elmwood
Elmwood Learning Culture |
| |
Union Direct/VisitScotland
Climbing the Ladder |
| |
|
| Professional Services Marketing |
tangible: resonate
Pole Position James Hay Protected Rights DM |
| |
Tayburn / Tenon
Tenon - Putting brand strategy, identity and implementation at the heart of the business |
|
|
| |
|
| Customer Insight |
Realise Ltd
Considering the needs of the internal audience to deliver a better intranet for Britannia Group |
| |
Scottish & Newcastle
Pushing the Right Buttons |
| |
The Leith Agency
Germs. Wash your hands of them |
| |
|
| Cause Related and Not for Profit Marketing |
Frame
Choose Life - NHS Health for Scotland |
| |
The Bridge
Together we can fight cervical cancer. The launch of the new HPV vaccine in Scotland |
| |
The Leith Agency
Germs. Wash your hands of them |
| |
The Union
Road Safety Scotland - 'Distraction' |
| |
|
| Business Innovation |
Family
How we got from Lauder to Carnegie via the risky route |
| |
Scottish & Newcastle
Scottish & Newcastle Business Innovation 2008 |
| |
Newtomorrow Ltd
New Tomorrow - a case study in a 'business to business' company launching a 'business to consumer' brand |
| |
The Edrington Group
The Famous Grouse - Also available in black |
| |
|
| Communication Excellence |
|
| Design Excellence |
Elmwood
Purely Purrrfection |
| |
Ignition Marketing
The Macallan Cathedrals |
| |
Redpath Design
Scotrail Re-brand |
| |
The Edrington Group
Masters of Photography |
| |
|
| Advertising Excellence |
S&N
Dynamo Systeme |
| |
Merle Agency
Whispering above the roar |
| |
Newtomorrow Ltd
New Tomorrow - a case study in a 'business to business' company launching a 'business to consumer' brand |
| |
The Leith Agency
"If" only the sun would shine in summer |
| |
The Leith Agency
National Care Standards. Finding the right quality of care |
|
|
| Direct Marketing Excellence |
Clydesdale Bank
Always Thinking |
| |
Scottish & Newcastle
Pushing the Right Buttons |
| |
Story UK
Ardbeg Blasda |
| |
Story UK
Ardbeg Corryvreckan |
| |
tangible: resonate
Pole Position James Hay Protected Rights DM |
| |
S1
s1-to-1 |
| |
|
| Promotional Excellence |
Maxxium UK
Sourz: Add Some Zing |
| |
Maxxium UK
The Famous Grouse "30.11 Make it Famous" |
| |
The Leith Agency
How IRN-BRU helped raise a glass to summer |
| |
Union Connect
The Riderz |
| |
VisitScotland
White Invite |
| |
|
| Online Excellence |
Blonde
IMMORTALising Grolsch |
| |
bigmouthmedia
Playing the Digital GAME |
| |
Story UK
Ardbeg Corryvreckan |
| |
S1
s1jobs 2.0 |
| |
Whitespace
How Valtti's online investment helped them paint the town red |
| |
|
| PR Excellence |
Golley Slater
The Piper's Trail |
| |
The BIG Partnership
The Path is Green |
| |
The Edrington Group
The Black Grouse - A Breed Apart |
| |
VisitScotland
The Water Horse Movie - a 'monster' opportunity for Scottish Tourism |
| |
|
| Media Excellence |
Feather Brooksbank
Launching the People's Postcode Lottery |
| |
Feather Brooksbank
Re-Introducing California to the UK |
| |
MediaCom Scotland
Scottish Government: A Fatal Distraction |
| |
VisitScotland
A Perfect Day |
| |
|
| Sponsorship Excellence |
Belhaven
Celebrating the Best Ten Years in Golf Sponsorship |
| |
Material Marketing & Communications
Tennent's Lager on behalf of T in the Park |
| |
Maxxium UK
The Highland Park Spiegeltent at Edinburgh International Book Festival |
| |
Scottish & Newcastle
The John Smith's People's Darts |
| |
|
| Event Excellence |
Denvir
Tesco's Enjoy the Taste of Scotland |
| |
Kommando Ltd
IVECO Origins |
| |
Match Point
Cricket Scotland Hospitality Programme |
| |
The TFF Agency
Scottish Fashion Awards 2008 - Catwalk Caledonia |
| Champions of Marketing Excellence |
|
| Brand Company of the Year |
Business Stream |
| |
Maxxium UK |
| |
The Edrington Group |
| |
Scottish & Newcastle |
| |
VisitScotland |
| |
|
| Marketing Services Company of the Year |
Frame |
| |
Merle |
| |
Story |
| |
The Leith Agency |
| |
|
| Marketing Society School of the Year Award |
Alva Academy |
| |
Holyrood Secondry |
| |
Inverclyde Academy |
| |
Speyside High School |
| |
|
| Marketing Society Student of the Year |
Yunxin Tan
University of Stirling |
| |
Chris Watt
Glasgow University |
| |
Iain Wilcox
Glasgow Caledonian University |
| |
|
| Young Marketer of the Year |
Jenny Beattie,
Clydesdale Bank / NAGE Group |
| |
Lawrence Broadie
Heart of Midlothian FC |
| |
Kate Gilmore
Business Stream |
| |
Iain Moodie
S&N (Bulmers) |
| |
Becky Brock
Edrington |
| |
Natalie Clearie
S&N |
| |
|
| Best Scottish Brand |
Baxters |
| |
Irn Bru |
| |
Johnnie Walker |
| |
Tennent’s |
| |
The Famous Grouse |
| |
Tunnock’s |
| |
|
| World Champion |
OSL
2008 Breakfast Central |
| |
Greenteam USA/WMG/Aptinet
Marketing Coo in Manhattan |
| |
D6 Spain
Ben&Jerry’s DNA Tests |
| |
|
| Marketer of the Year |
Bill Farrar |
| |
Jeremy Blood |
| |
John Rowley |
| |
Sally Stanley |
| |
|
| Alan Frame Award for Marketing Achievement |
Denvir
Tesco's Enjoy the Taste of Scotland |
| |
Family
How we got from Lauder to Carnegie via the risky route |
| |
Golley Slater
The Piper's Trail |
| |
Merle Agency
Whispering above the roar |
| |
Story
Ardbeg Corryvreckan |
|
|
