JUDGING CRITERIA

The judges will use a score sheet which allocates 100 points per entry.

10 points are allocated to each of the 4 judging criteria specific to that award.

10 points are allocated to each of 4 general aspects of marketing excellence.

• Clear objectives
• Strong strategy
• Executional excellence
• Impressive results

20 points are allocated to the presentation of the entry split as follows.

10 points for the structure and format.
10 points to the quality of writing

JUDGING PANELS AND SCORING

Each judging panel is chaired by The Marketing Society Chief Executive, Hugh Burkitt and between 3 and 6 senior marketers. Each paper will be marked by our judges individually (using the scoring criteria above) then discussed as to their merit to be short-listed/ win the award at the panel meeting.

It should be noted that the scorecards are used to help preparation and discussion for the judging panel sessions but will not necessarily determine the outcome of the debate on the day.

The average scores will however be available to the entrants after the judging process although there will be no appeal process. The judge’s decision is final.

A final list of judges for the 2010 panels is not yet available. For a full list of judges involved in last year’s panel’s click here.

Confidentiality

All material will remain confidential to the judges.

However, Shortlisted and Winning cases will be published on our website.

Entrants have the right to mark financial information or sensitive parts of their entry as ‘Not for publication’. This will be respected by the organisers.

Guidance on Entering

For further information on the Star Awards please call Caroline Hill at The Marketing Society Scotland 0131 553 8640 or for information on the UK Awards for Excellence contact, Hugh Burkitt, Chief Executive from The Marketing Society on 020 8973 1352.

At the discretion of the judging panel, entries may be moved to alternative categories where appropriate.