MARKETING SOCIETY STAR AWARDS RESULTS

STRATEGIC STARS

BRAND DEVELOPMENT

GOLD
D C Thomson & Co Ltd - The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market

SILVER
VisitScotland - Meet the Scots Campaign 2010- Scotland. Welcome to our Life.
Macphie of Glenbervie - A DeviliShhly Good Tale of New Brand Development
Tayburn - Bringing Culture & Sport Glasgow to Life

BRONZE
Maxxium UK - Sourz Limited Editions- Give It Some Collaboration
MediaCom Edinburgh - Subway SubCard

MARKETING PLANNING

GOLD
The Leith Agency - No Knives Better Lives: communities winning the war on knife crime

SILVER
Standard Life - Standard Life AMPP Reality Check
D C Thomson & Co Ltd - How Creative Use Of Insight Can Drive Success In A Declining Market

BRONZE
The Leith Agency - Don't Give Fire a Home - Field Marketing Saves Lives
D C Thomson & Co Ltd - The Official Jacqueline Wilson Magazine: How consumer insight identified a gap in the most crowded of markets

SOCIAL MARKETING

GOLD
Tangible Edinburgh - Capturing An Older Generation For The Organ Donor Register

SILVER
Cycling Scotland - Give Me Cycle Space Campaign
The Leith Agency - Don't Give Fire a Home: Field Marketing Saves Lives

BRONZE
The Leith Agency - No Knives Better Lives: communities winning the war on knife crime
The Union - Too Young To Die

SUSTAINABLE MARKETING

SILVER
Tangible and Scottish Government - Knitting Together Communications For A More Energy Efficient Future

BRONZE
Highland Spring Group – Project Sparkle

DIGITAL STRATEGY & E COMMERCE

GOLD
Mediacom Edinburgh - 2010 - A Challenging Year To Meet Challenging Objectives

SILVER
The Union - Smart Phones For Smart Kids
The Union - Scotland. Success Likes It Here

BRONZE
Line Digital - Edinburgh Festival Fringe
Tayburn – Mastering the Chewieverse

SECTOR STARS

FINANCIAL & PROFESSIONAL SERVICES

GOLD
Standard Life - Standard Life AMPP 'Reality Check' Campaign

SILVER
Rapp - How Local Thinking Was Right On The Money For Clydesdale And Yorkshire Bank

BRONZE
The Union - Clydesdale Bank Gets Personal

FOOD & DRINK

GOLD
The Leith Agency - Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 world cup.)

SILVER
The Union - London Calling

BRONZE
Macphie of Glenbervie - Macphie - A Journey To The Top (of Mind)
The Lake District Cheese Company - Standing out from the herd

TOURISM & LEISURE

GOLD
VisitScotland - Meet the Scots - VisitScotland European Campaign

BRONZE
The Union - What's A Year Worth?
Story - Smidge That Midge
VisitScotland - VisitScotland's "Experiences" Campaign

CAUSE RELATED & CHARITY

GOLD
Poppyscotland - Small Things; Big Difference

SILVER
Mediacom - Get On Your Bike: how we successfully generated an increase in sign ups to the Pedal for Scotland event for the 6th year in a row
Tangible Edinburgh - Capturing An Older Generation For The Organ Donor Register

BRONZE
The Union - Handbags And Gladrags

PUBLIC SECTOR

GOLD
Tangible Edinburgh - Capturing An Older Generation For The Organ Donor Register

SILVER
The Leith Agency - No Knives Better Lives: communities winning the war on knife crime

BRONZE
The Union - Smart Phones For Smart Kids
The Leith Agency - Don't Give Fire a Home - Field Marketing Saves Lives

COMMUNICATION STARS

ADVERTISING & MEDIA

GOLD
The Leith Agency - No Knives; Better Lives: Communities winning the war on knife crime

SILVER
Mediacom - Long live Children’s Panel: How we reversed the downward trend in responses from males and young people to prevent the potential collapse of the system

BRONZE
The Union - Too Young To Die
The Union and Scottish Government - Have You Clicked?
The Union - London Calling
The Leith Agency - Diet Irn-Bru: How Spotting The Difference Drove Sales

PROMOTION & DIRECT MARKETING

SILVER
The Union - What's A Year Worth?

BRONZE
Denvir - A Fyne Christmas - Growing The Brand Online
Highland Spring / Merle – Best Seat in the House

BRAND ACTIVATION & EVENT MARKETING

GOLD
The Leith Agency - Don't Give Fire a Home - Field Marketing Saves Lives

SILVER
Frame - The Famous Grouse Six Nations 2010 and Frame
Maxxium UK - Making Our Mark In The UK - Maker's Mark Hot Housing

BRONZE
Cycling Scotland/Midgibyte Creations - freshnlo Pedal for Scotland
The Union - Handbags And Gladrags

PR & SPONSORSHIP

GOLD
Cycling Scotland - freshnlo Pedal for Scotland

SILVER
The Edrington Group - Reshaping the Single Malt Whisky Landscape - The Macallan in Lalique: Cire Perdue

BRONZE
Material Marketing & Communications - Tennents Old Firm Sponsorship - Flash Football
National Australia Bank - How Clydesdale Bank hit the opposition for SIX

INTEGRATED MARKETING

GOLD
The Leith Agency - Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 World Cup.)

SILVER
VisitScotland - VisitScotland's "Experiences" Campaign
Standard Life - Standard Life AMPP 'Reality Check' Campaign

BRONZE
Maxxium UK - The Famous Grouse Famous 100
The Leith Agency - No Knives; Better Lives: Communities winning the war on knife crime
Tangible Edinburgh - How A Little Guy Can Make A Big Difference
Tangible Edinburgh - Building the Future

CREATIVITY & CRAFT

DESIGN

SILVER
999 Design – 999/Highland Spring Project Sparkle

BRONZE
PROJECT – Worldfirst

DIGITAL

SILVER
Tayburn – Mastering the Chewieverse

BRONZE
Realise – Film 4

ART DIRECTION

GOLD
The Union – Getting Away With Murder

SILVER
The Leith Agency – Deal or No Deal? How playing cards helped the Scottish Government win the war against cocaine

COPY

SILVER
The Union & Scottish Government – Getting Inside Peoples’ Heads

CREATIVE TALENT

GOLD
The Leith Agency – David Grenfell, Steve Allsopp, Alfie Hayward, Chris Scott

BRONZE
Frame – Eilidh McDonald
Newhaven Communications – Rufus Wedderburn and Chris Watson

DEVELOPMENT STARS

STAR SCHOOL OF THE YEAR

GOLD
St Ninian’s High School

SHORTLIST
George Watsons College
Mearns Castle High School

STAR MARKETING STUDENT

GOLD
Gina Mclennan, Robert Gordon University

SHORTLIST
Leanne Donaldson, Robert Gordon University
Laura Kindness, Robert Gordon University

STAR CREATIVE STUDENT

GOLD
Sophie D'Agostino, Duncan of Jordanstone, College of Art and Design

SILVER
Ross Duncan, Edinburgh’s Telford College

BRONZE
Laura Service, Edinburgh College of Art

RISING AGENCY STAR

GOLD
Dave Ward, Realise

SHORTLIST
Louise Campbell, The Union
Helen Clyne, Newhaven
Sarah Guild, The Union

RISING MARKETING STAR

GOLD
Jania Boyd, Macphie of Glenbervie

SHORTLIST
Cheryl Boocock, The Scottish Government
Sandra Mearns, The Edrington Group

CHAMPION STARS

BRIGHTEST STAR

GOLD
Tangible Edinburgh - Capturing an older generation for the Organ Donor Register

SILVER
The Union - Clydesdale Bank Gets Personal

BRONZE
VisitScotland - Meet the Scots Campaign 2010- Scotland. Welcome to our Life
D C Thomson & Co Ltd - The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market

STAR AGENCY OF THE YEAR

GOLD
The Leith Agency

SHORTLIST
Frame
Mediacom
RAPP
Tayburn
Union

STAR MARKETING TEAM OF THE YEAR

GOLD
The Scottish Government

SHORTLIST
Maxxium
National Bank of Australia
Standard Life
VisitScotland

AGENCY STAR OF THE YEAR

GOLD
Ian McAteer, The Union

SHORTLIST
Rebecca Heaney, RAPP
Richard Marsham, The Leith Agency
David Shearer, Mediacom

MARKETING STAR OF THE YEAR

GOLD
Jo Coomber, Standard Life

SHORTLIST
Gillian Govan, The Scottish Government
Alan Mackenzie, National Australia Bank
Sally Ann Stanley, Highland Spring
Peter Sandstrom, Maxxium


Star Qualities Award Results Awards Night Photos Award Categories Judging 2011 Case Studies	MARKETING SOCIETY STAR AWARDS RESULTS *STRATEGIC STARS* BRAND DEVELOPMENT GOLD D C Thomson & Co Ltd - The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market SILVER VisitScotland - Meet the Scots Campaign 2010- Scotland. Welcome to our Life. Macphie of Glenbervie - A DeviliShhly Good Tale of New Brand Development Tayburn - Bringing Culture & Sport Glasgow to Life BRONZE Maxxium UK - Sourz Limited Editions- Give It Some Collaboration MediaCom Edinburgh - Subway SubCard MARKETING PLANNING GOLD The Leith Agency - No Knives Better Lives: communities winning the war on knife crime SILVER Standard Life - Standard Life AMPP Reality Check D C Thomson & Co Ltd - How Creative Use Of Insight Can Drive Success In A Declining Market BRONZE The Leith Agency - Don't Give Fire a Home - Field Marketing Saves Lives D C Thomson & Co Ltd - The Official Jacqueline Wilson Magazine: How consumer insight identified a gap in the most crowded of markets SOCIAL MARKETING GOLD Tangible Edinburgh - Capturing An Older Generation For The Organ Donor Register SILVER Cycling Scotland - Give Me Cycle Space Campaign The Leith Agency - Don't Give Fire a Home: Field Marketing Saves Lives BRONZE The Leith Agency - No Knives Better Lives: communities winning the war on knife crime The Union - Too Young To Die SUSTAINABLE MARKETING SILVER Tangible and Scottish Government - Knitting Together Communications For A More Energy Efficient Future BRONZE Highland Spring Group – Project Sparkle DIGITAL STRATEGY & E COMMERCE GOLD Mediacom Edinburgh - 2010 - A Challenging Year To Meet Challenging Objectives SILVER The Union - Smart Phones For Smart Kids The Union - Scotland. Success Likes It Here BRONZE Line Digital - Edinburgh Festival Fringe Tayburn – Mastering the Chewieverse *SECTOR STARS* FINANCIAL & PROFESSIONAL SERVICES GOLD Standard Life - Standard Life AMPP 'Reality Check' Campaign SILVER Rapp - How Local Thinking Was Right On The Money For Clydesdale And Yorkshire Bank BRONZE The Union - Clydesdale Bank Gets Personal FOOD & DRINK GOLD The Leith Agency - Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 world cup.) SILVER The Union - London Calling BRONZE Macphie of Glenbervie - Macphie - A Journey To The Top (of Mind) The Lake District Cheese Company - Standing out from the herd TOURISM & LEISURE GOLD VisitScotland - Meet the Scots - VisitScotland European Campaign BRONZE The Union - What's A Year Worth? Story - Smidge That Midge VisitScotland - VisitScotland's "Experiences" Campaign CAUSE RELATED & CHARITY GOLD Poppyscotland - Small Things; Big Difference SILVER Mediacom - Get On Your Bike: how we successfully generated an increase in sign ups to the Pedal for Scotland event for the 6th year in a row Tangible Edinburgh - Capturing An Older Generation For The Organ Donor Register BRONZE The Union - Handbags And Gladrags PUBLIC SECTOR GOLD Tangible Edinburgh - Capturing An Older Generation For The Organ Donor Register SILVER The Leith Agency - No Knives Better Lives: communities winning the war on knife crime BRONZE The Union - Smart Phones For Smart Kids The Leith Agency - Don't Give Fire a Home - Field Marketing Saves Lives *COMMUNICATION STARS* ADVERTISING & MEDIA GOLD The Leith Agency - No Knives; Better Lives: Communities winning the war on knife crime SILVER Mediacom - Long live Children’s Panel: How we reversed the downward trend in responses from males and young people to prevent the potential collapse of the system BRONZE The Union - Too Young To Die The Union and Scottish Government - Have You Clicked? The Union - London Calling The Leith Agency - Diet Irn-Bru: How Spotting The Difference Drove Sales PROMOTION & DIRECT MARKETING SILVER The Union - What's A Year Worth? BRONZE Denvir - A Fyne Christmas - Growing The Brand Online Highland Spring / Merle – Best Seat in the House BRAND ACTIVATION & EVENT MARKETING GOLD The Leith Agency - Don't Give Fire a Home - Field Marketing Saves Lives SILVER Frame - The Famous Grouse Six Nations 2010 and Frame Maxxium UK - Making Our Mark In The UK - Maker's Mark Hot Housing BRONZE Cycling Scotland/Midgibyte Creations - freshnlo Pedal for Scotland The Union - Handbags And Gladrags PR & SPONSORSHIP GOLD Cycling Scotland - freshnlo Pedal for Scotland SILVER The Edrington Group - Reshaping the Single Malt Whisky Landscape - The Macallan in Lalique: Cire Perdue BRONZE Material Marketing & Communications - Tennents Old Firm Sponsorship - Flash Football National Australia Bank - How Clydesdale Bank hit the opposition for SIX INTEGRATED MARKETING GOLD The Leith Agency - Just Like Watching Bruzil. (How Irn-Bru Made The Most Of The 2010 World Cup.) SILVER VisitScotland - VisitScotland's "Experiences" Campaign Standard Life - Standard Life AMPP 'Reality Check' Campaign BRONZE Maxxium UK - The Famous Grouse Famous 100 The Leith Agency - No Knives; Better Lives: Communities winning the war on knife crime Tangible Edinburgh - How A Little Guy Can Make A Big Difference Tangible Edinburgh - Building the Future *CREATIVITY & CRAFT* DESIGN SILVER 999 Design – 999/Highland Spring Project Sparkle BRONZE PROJECT – Worldfirst DIGITAL SILVER Tayburn – Mastering the Chewieverse BRONZE Realise – Film 4 ART DIRECTION GOLD The Union – Getting Away With Murder SILVER The Leith Agency – Deal or No Deal? How playing cards helped the Scottish Government win the war against cocaine COPY SILVER The Union & Scottish Government – Getting Inside Peoples’ Heads CREATIVE TALENT GOLD The Leith Agency – David Grenfell, Steve Allsopp, Alfie Hayward, Chris Scott BRONZE Frame – Eilidh McDonald Newhaven Communications – Rufus Wedderburn and Chris Watson *DEVELOPMENT STARS* STAR SCHOOL OF THE YEAR GOLD St Ninian’s High School SHORTLIST George Watsons College Mearns Castle High School STAR MARKETING STUDENT GOLD Gina Mclennan, Robert Gordon University SHORTLIST Leanne Donaldson, Robert Gordon University Laura Kindness, Robert Gordon University STAR CREATIVE STUDENT GOLD Sophie D'Agostino, Duncan of Jordanstone, College of Art and Design SILVER Ross Duncan, Edinburgh’s Telford College BRONZE Laura Service, Edinburgh College of Art RISING AGENCY STAR GOLD Dave Ward, Realise SHORTLIST Louise Campbell, The Union Helen Clyne, Newhaven Sarah Guild, The Union RISING MARKETING STAR GOLD Jania Boyd, Macphie of Glenbervie SHORTLIST Cheryl Boocock, The Scottish Government Sandra Mearns, The Edrington Group *CHAMPION STARS* BRIGHTEST STAR GOLD Tangible Edinburgh - Capturing an older generation for the Organ Donor Register SILVER The Union - Clydesdale Bank Gets Personal BRONZE VisitScotland - Meet the Scots Campaign 2010- Scotland. Welcome to our Life D C Thomson & Co Ltd - The Official Jacqueline Wilson Magazine: Expanding the brand AND growing the magazine market STAR AGENCY OF THE YEAR GOLD The Leith Agency SHORTLIST Frame Mediacom RAPP Tayburn Union STAR MARKETING TEAM OF THE YEAR GOLD The Scottish Government SHORTLIST Maxxium National Bank of Australia Standard Life VisitScotland AGENCY STAR OF THE YEAR GOLD Ian McAteer, The Union SHORTLIST Rebecca Heaney, RAPP Richard Marsham, The Leith Agency David Shearer, Mediacom MARKETING STAR OF THE YEAR GOLD Jo Coomber, Standard Life SHORTLIST Gillian Govan, The Scottish Government Alan Mackenzie, National Australia Bank Sally Ann Stanley, Highland Spring Peter Sandstrom, Maxxium