Stars 11

MARKETING SOCIETY STAR AWARDS RESULTS

STRATEGIC CATEGORY

BRAND DEVELOPMENT

GOLD
The Leith Agency – Burness ‘A Different Type of Law Firm’

SILVER
The Union – Matthew Algie ‘We Know Coffee’

BRONZE
The Leith Agency – VisitScotland ‘Scotland Might Surprise You’

MARKETING PLANNING

GOLD
The Leith Agency – Public Health Agency - Calling Time on Flu ’

SILVER
The Union – Matthew Algie ‘We Know Coffee’

BRONZE
DC Thomson and The Sunday Post – Modernisation of a Scottish Icon

SOCIAL MARKETING

GOLD
The Union & The Scottish Government – Drink Driving. Don't Risk It.

SILVER
The Leith Agency & The Scottish Government – Sowing the Seeds for Better Future’

BRONZE
Story & The Scottish Government – Finding The Right Match for Scotland’s Smokers

SUSTAINABLE MARKETING

GOLD
Kwik Fit Financial Services - The Green Insurance Company: A Breath of Fresh Air

SILVER
Cycling Scotland – freshnlo Pedal for Scotland

BRONZE
Story & The Scottish Government – Reincarnation

INTERNATIONAL

GOLD
The Edrington Group – The Famous Grouse ‘Celebrating Being Famous for 30 Years’

SILVER
Front Page Design - RCL Cruises Ltd ‘Cruising for Excellence Online

BRONZE
Story – The Ardbeg Embassy Programme

DEVELOPMENT CATEGORY

Star Marketing Student

Chrissie Brown, The University of Edinburgh

Star Creative Student

Steven Brown, Telford College

Rising Agency Star

Katie Mathewson – Whitespace

Rising Creative Star

Dominique McMullan – The Leith Agency

Rising Marketing Star

Angela Bathgate – The Scottish Government

COMMUNICATION CATEGORY

ADVERTISING

GOLD
The Leith Agency – VisitScotland - Scotland Might Surprise You

SILVER
The Leith Agency – Public Health Agency – Calling Time on Flu

BRONZE
Tesco Bank – Selling More by Offering Less

DESIGN

GOLD
The Union – Matthew Algie - We Know Coffee

SILVER
The Leith Agency – Burness – A Different Type of Law Firm

BRONZE
Highland Spring Hydr8 – Taking the Market by Storm

DIGITAL

GOLD
RAPP Edinburgh - The Co-operative Bank - Young Driver's Insurance

SILVER
Frame – Linn: Just Listen

BRONZE
Front Page Design – RCL Cruises Ltd – Cruising for Excellence

DIRECT MARKETING

GOLD
RAPP Edinburgh - Standard Life: What Price a Dream Retirement?

SILVER
Union Direct – Scottish Friendly, Friendly But Very Very Persistent

BRONZE
The Scottish Government – Warmer, Healthier Lifes

EVENT MARKETING AND BRAND ACTIVATION

GOLD
The Leith Agency – The Scottish Government - Sowing the Seeds for Better Futures

SILVER
Maxxium UK – Sourz - Sourz Raspberry

BRONZE
Story – The Scottish Government – Putting the You into How Many Units

INTEGRATED MARKETING

GOLD
The Leith Agency – IRN BRU - Fortune Favours The Brave

SILVER
Story & The Scottish Government – Reincarnatio

BRONZE
RAPP Edinburgh – The Co-Operative Bank: Young Drivers Insurance

MEDIA

GOLD
People’s Postcode Lottery & Carat - Taking The People's Postcode to a National Audience

SILVER
Mediacom Edinburgh – The Glenrothes – Maturity Matters

BRONZE
DC Thomson & Co – The Sunday Post – Modernisation Of a Scottish Icon

PR

GOLD
Consolidated PR/The Scottish Government - The Gift of Life

SILVER
Brightsolid – DC Thomson – Launching the British Newspaper Archive

BRONZE
Denvir Marketing – Logson – Packaging Company of the Year

SALES PROMOTION

GOLD
VisitScotland - Surprise Yourself

SILVER
Story & The Scottish Government – In Season Food – A Tasty Option

BRONZE
The Union – Morrisons – Take Life on with Morrisons

SPONSORSHIP

GOLD
Material and Lloyds TSB - Scottish Schools' Football Association

SILVER
Material – Tennent’s – Could Have Been a Player

BRONZE
Material and Bank of Scotland – National Theatre of Scotland Pioneering Partnership

SECTOR CATEGORY

CAUSE RELATED AND CHARITY

GOLD
Newhaven Communications – The Scottish Government - Build a Better; Happier Scotland

SILVER
Tayburn – Scotland Yard Adventure Centre

BRONZE
The Black Grouse - RSPB Partnership

FINANCIAL AND PROFESSIONAL SERVICES

GOLD
LEWIS Creative Consultants - Scottish Provident -Business Protection: There's No Chance?

SILVER
The Leith Agency – Burness – A Different Type of Law Firm

BRONZE
Line Digital – Scottish Friendly – Friendly Figures in an Unfriendly Financial Climate

FOOD AND DRINK

GOLD
Newhaven – Tennent’s - Crank It Up – T in the Park

SILVER
Billington Cartmell – Scotty Brand - Old Dog New Tricks

BRONZE
The Union – Rowan Glen – Milking Our Local Credentials

PUBLIC SECTOR

GOLD
The Leith Agency – The Scottish Government –Sowing the Seeds for Better Futures

SILVER
Story & The Scottish Government – Finding The Right Match For Scotland’s Smokers

BRONZE
The Union & The Scottish Government – Drink Driving - Don’t Risk It

TOURISM AND LEISURE

GOLD
The Leith Agency – VisitScotland - Scotland Might Surprise You

SILVER
Historic Scotland – Stirling Castle – Dynasty Campaign

BRONZE
Tayburn – Archerfield Links - Private Members’ Golf Club

ARTS AND CULTURE SECTOR

GOLD
Frame - National Museums Scotland – From Concepts to Crowds

SILVER
Tayburn – Festival of Museums

BRONZE
Historic Scotland – Stirling Castle – Dynasty Campaign

CHAMPIONS CATEGORY

STAR AGENCY OF THE YEAR

Frame

STAR MARKETING TEAM OF THE YEAR

The Edrington Group

CREATIVE STAR OF THE YEAR

Gerry Farrell – The Leith Agency

AGENCY STAR OF THE YEAR

Richard Marsham - The Leith Agency

MARKETING STAR OF THE YEAR

Helen Campbell - VisitScotland

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