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STAR AWARDS RESULTS

STRATEGIC CATEGORY

BRAND DEVELOPMENT

GOLD
Maxxium UK & Edrington - Ginger Grouse: A Taste Adventure

SILVER
Story UK - How Highland Spring’s Brand Re-Launch Made for a Joyful 2012

BRONZE
Maxxium UK - Driving Growth Through Flavour Innovation’

MARKETING PLANNING

GOLD
Scottish Government & The Leith Agency - Let’s Talk About Breasts

SILVER
Glasgow City Marketing Bureau - #inGlasgow – UK Seasonal Campaigns

BRONZE
Tangible & Birmingham Midshires - Looking After Your Own

SOCIAL MARKETING

GOLD
Scottish Government & The Leith Agency - Let’s Talk About Breasts

SILVER
Scottish Government & Story UK - How the Humble Household Bin Changed the Behaviours and Decreased Scotland’s Food Waste

BRONZE
Scottish Government & The Leith Agency - A Wee Chat About Organ Donations

THE GREEN MARKETING AWARD

GOLD
Scottish Government & The Leith Agency - Greener Scotland – The Power of Collective Action

SILVER
C&C - Caledonia Best Seed Fund

INTERNATIONAL MARKETING

GOLD
Story UK - How Quartermile Journeyed East and Returned with £10M

SILVER
Morphsuits - Power Rangers Save the World

BRONZE
Story UK - Ardbeg Day – the Islay-limpics

INTEGRATED MARKETING

GOLD
Billington Cartmell - Bravely Building Scotty Brand with an Epic Partnership

SILVER
Scottish Government & The Leith Agency - Let’s Talk About Breasts

BRONZE
Scottish Government, Story UK/The Weather & The Leith Agency - A Wee Chat About Organ Donation

DEVELOPMENT CATEGORY

Star Marketing Student

Amanda McFadden, University of Strathclyde

Star Creative Student

Jonathan Walton, Edinburgh College

Rising Agency Star

Rosie Torrie, Story UK

Rising Marketing Star

Mishal Verjee, Morphsuits

COMMUNICATION CATEGORY

ADVERTISING

GOLD
Scottish Government & The Leith Agency - Let’s Talk About Breasts

SILVER
Scottish Government & The Leith Agency - A Wee Chat About Organ Donation

BRONZE
Scottish Government & The Union - One Distraction Is All It Takes: How Scotland’s First Ever Live Cinema Ad Saved Lives on our Country Roads

DESIGN

GOLD
Innis and Gunn & Project - The Bartenders Choice

SILVER
Edrington - Eight Decades of Sir Peter Blake & The Macallan

BRONZE
Billington Cartmel - The Signature Drink That Made The Team Dream

DIGITAL

GOLD
Scottish Government, Story UK, Whitespace, Carat & Stripe  - A Digital Daisychain for a Cleaner; Greener Scotland

SILVER
Story UK and the Scottish Government - Putting the ‘You’ into How Many Units

BRONZE
Royal Bank of Scotland - Get Cash

DIRECT, PROMOTIONAL AND EXPERIENTIAL MARKETING

GOLD
Scottish Government & Tangible - Make Your Winter Feel Like Summer

SILVER
Scottish Government & The Leith Agency - Let’s Talk About Breasts

BRONZE
The Leith Agency - VELUX - Attracting a Grand Crowd

EVENT MARKETING

GOLD
Tangible - Let’s Get this Party Started (Pink)

SILVER
Maxxium UK - The Courvoisier Institute of Grand Cocktails

BRONZE
Bank of Scotland - Bank of Scotland Great Scottish Run

MEDIA

GOLD
MediaCom Edinburgh - Subway - £3 Lunch

SILVER
Scottish Government & Carat - Driving Cut-Through With Young Men

BRONZE
MediaCom Edinburgh - Teesside University - Inspiring Success

PR

GOLD
Edrington - Taking a Hammer to Whisky Launch Convention

SILVER
Stripe Communications & the Scottish Government - Alcohol Behaviour Change 2013

BRONZE
Story on behalf of 3X1 and Highland Spring - How Hoyland Spring was turned into Liquid Gold

SPONSORSHIP

GOLD
Union Advertising & Sterling Furniture - The Show Must Go On

SILVER
Royal Bank of Scotland - RBS 6 Nations

BRONZE
Maxxium UK Ltd - Highland Park Creates New Recipe for Growth in Gourmet World

SECTOR CATEGORY

CAUSE RELATED AND CHARITY

GOLD
STV Creative - The Soup Project

SILVER
Fifth Ring - Monty’s Maggies Appeale

BRONZE
PoppyScotland - Unforgettable

FINANCIAL AND PROFESSIONAL SERVICES

GOLD
LEWIS - No Sex Please, We’re in Finance

SILVER
Royal Bank of Scotland - Get Cash

BRONZE
Tangible & Birmingham Midshires - Looking After Your Own

FOOD AND DRINK

GOLD
The Leith Agency - Every Cloud Has an Orange Lining

SILVER
Billington Cartmell - Bravely Building Scotty Brand with an Epic Partnership

BRONZE
Tayburn - A Great British Brand Back by Popular Demand

PUBLIC SECTOR

GOLD
Frame - NLS Going to the Cinema Campaign

SILVER
Scottish Government & The Union - One Distraction Is All it Takes

BRONZE
999 Design Group Ltd - GHA Big Red Truck

TOURISM AND LEISURE

GOLD
VisitScotland - Brave Campaign

SILVER
McKinlay Kidd & Fraoch Marketing - A Different Path

BRONZE
Matthews Marketing - Robert Burns Birthplace Museum

ARTS AND CULTURE SECTOR

GOLD
The Union - Beyond Macbeth Campaign

SILVER
Frame - NLS Going to the Cinema Campaign

BRONZE
Carat - Capturing History

CHAMPIONS CATEGORY

PIONEERING SPIRIT STAR AWARD

McCann Erickson’s “American ROM”

CHAIRMAN'S AWARD FOR FIRST TIME ENTRANTS

Innis & Gunn

CHAIRMAN'S AWARD FOR A SMALL TO MEDIUM SIZED COMPANY

Morphsuits

STAR AGENCY OF THE YEAR

The Leith Agency

STAR MARKETING TEAM OF THE YEAR

Scottish Government

AGENCY STAR OF THE YEAR

Louise Killough, The Union

MARKETING STAR OF THE YEAR

Jill Walker, Scottish Government

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June 6
Awards Dinner
Old Fruitmarket, Glasgow
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Award Partners Cello Ignition Tunaweb Visit Scotland Montgomery Litho Lux Events Highland Spring Glencairn Stripe Scotsman Forth Wines CIPR Scottish Government Denholm Golley Slater Jump Hudson Big Partnership Maxxium orb group creative scotland Event Scotland Shaw union Cutty Sark See Glasgow Carat